Luis A. Barba

Trial Strategies To Combat The Reptile Theory

Trial Strategies To Combat The Reptile Theory

In 2009, jury consultant David Ball and plaintiff’s attorney Don C. Keenan published a book, Reptile: The 2009 Manual of the Plaintiff’s Revolution (“Reptile Manual”). The concept of the “Reptile Theory” is based upon the reptilian or primal portion of the human...

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